Coach Versus Mentor: How To Choose?

In today’s society the family and friends network is often very weak or even non-existent. It is sometimes difficult to find the help and support you need. That leaves a big gap for the everyday man and woman to seek some private time to explore ways of achieving at a greater level, reducing stress levels and generally enjoying life more. This is where life coaching can come in.

When it comes to marketing online, too many people are not focused enough when they are building their email list. They go after anyone and everyone. I am very specific when it comes to building my business email subscriber list. I am also careful about who I follow on Facebook and Twitter. I look for followers who make sense for my particular type of business coaching.

Or another example might be that you want to offer life coaching to people to help them to make healthy choices. So, you could find a blog that speaks to parents about the choices they make for their kids, or a blog that speaks to an audience who needs help with putting together fitness plans that work for them. Then you could reach out to the owners of the blog to see if you could write some guest spots on your particular area of expertise.

What they want is more time, money, and less stress. Business owners don’t generally think of “overload” per say as a “want” to lose something. They’re too focused on what they hope to gain.

There is a right way though, that will help you avoid the pit falls, and speed up the process. First develop a good business plan, a clear and precise plan. Set goals, than take massive and consistent action to achieve your goals. Finally hire a online business coaching, to hold you accountable to your plan.

What’s your business model? A business model is simply, the sales mechanism you have in place to assure that money continues to flow to you (greater than your expenses, of course). For example, will your dynamic, fitness blog generate revenue, or do you have to set up an online membership service to build a base of qualified buyers? Will you sell your candles exclusively retail, or are you wholesaling through distributors as well? Make sure you can project a solid return on your investment. Bottom line, can you sell enough what-cha-ma-call-its to be profitable?

How long have they been coaching clients? – Make sure that you are not client number one. You also want to be careful with coaches that have been in the business for 20 years. A lot has changed in the last 5 years and you need to make sure they are up to date on technology, systems, and the evolution of marketing.

Ultimately, you want to create an environment where your team delivers great results without you riding or driving them. Don’t worry about being too hands off. The skillful implementation of the 5 Steps is far from being hands off. It just feels that way!